The world's first-ever double-sided, floating sail-in cinema located in the heart of downtown Toronto, just east of Sugar Beach. The launch of this event in 2011 marked the 100th anniversary of the Toronto Port Authority, renamed Toronto Ports in 2015.
Sail-In Cinema, 2011: Live Event + Digital
Agency: Birthplace Inc.
Client: Toronto Port Authority
Producer: Amanda Lynne Ballard
Creative Director: Patrick Scissons
Art Director: Logan Gabel
Production: Smak & fresh air cinema
Awards:
* Marketing Awards: Gold Experiential/Stunts/Events for Toronto Port Authority’s “Sail-In Cinema” - 2012
* Media Innovation Awards: Silver Best in Commercial Services for Toronto Port Authority’s “Sail-In Cinema” - 2012