An integrated digital video & experiential campaign for Shaw Communications, this one day shoot resulted in engaging hundreds of Vancouverites at Car Free Day (Main St.) at raising 50,000$ for local charity, Kids on Wheels.

Mobi by Shaw: Digital
Client: Shaw Communications
Agency: Rethink Communications, Vancouver
Producer: Amanda Lynne Ballard
Creative Director: Rob Tarry
Writer: Sophia Lucken
Designer: Vic Bath
Account Manager: Elise Blackman